The Differentation Economy: Why Narrative Systems Will Define Growth in the AI Era

Markets have exited uniform growth, but entered a new phase: the differentiation economy.

Using luxury as a leading case study, this paper explains why performance is increasingly driven by narrative coherence, content architecture, and operational maturity and why AI is amplifying structural strengths and weaknesses rather than leveling the field.

What you’ll learn:
-> Why industries now function as stratified ecosystems, not unified markets
-> How narrative systems, not campaigns, drive durable differentiation
-> Why years of fragmented content decisions create long-term performance drag
-> How AI rewards coherence, simplicity, and systemised content
-> What it takes to build scalable, future-ready story ecosystems across sectors